Au Naturale and The Clean Beauty Revolution

Au Naturale, the clean make-up brand that is not only vegan and cruelty-free but also delicate to your skin and beautiful to wear!

After she had enough of make-up which caused breakouts and irritation, Ashley Prange founded Au Naturale, setting out on a mission to create makeup products that would be kind to the skin,  made with healthy, natural and ethically sourced ingredients. Since 2011, Au Naturale has evolved into both a brand and a cause, responsible for starting a Clean Beauty Revolution all over the world.

“Every day we are proving that: makeup can be made fresh, without parabens, animal bi-products synthetics or other harmful ingredients…and still perform! People deserve products they can trust & we will continue to raise their standards for what it means to use truly healthy cosmetics.” – Ashley Prange

The #Clean Beauty Revolution started when Prange realised how unregulated the cosmetic industry is, and decided to raise public awareness of the damaging impact of mainstream beauty products, and point consumers towards more conscious and ethical choices. Since then, she has worked to lobby for laws that will keep harmful toxins out of American cosmetic products.

This is where Au Naturale steps in and provides cosmetic products which deliver just that, there are no harmful ingredients used, and they perform beautifully on the skin.

The Au Naturale summer collection is minimal, slick and makes you glow. The High Lustre Lip Gloss glides perfectly onto the lips and has no stick to it, the beautiful shimmer gives a highlighted and soft look. The Anywhere Creme Multisticks are creamy and practical as an eyeshadow, lipstick or blush and combines perfectly with the Pure Powder Highlighter.  The highlighter was the most interesting as it is in a fine powder which can be pumped out of a bottle, never seen before in this manner, however, it is a very smart idea, and works extremely well, as it doesn’t make a mess, and distributes the right amount of product.


The Zero Gravity C2P Foundation stick is creamy and smooth, it is perfect for those looking for a light coverage, as it covers the necessary parts without being cakey and allowing for your skin to breath. It pairs beautifully with the Au Naturale su/Stain Matte Lip Stain, which nourishes and does not dry out the lips.

We highly recommend Au Naturale for those looking to replace their make-up products with something that is ethically more sound, and still just as flawless on the face.

Head to to get the Summer Collection and more!